Saturday, March 30, 2024

Introducing Spectrum 2: Our vision for the future of Adobe experience design

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Over the past few years, Adobe Design undertook a comprehensive update of Spectrum, our own design system. That project would eventually become Spectrum 2, a comprehensive update to the core building blocks of Adobe experiences, and a roadmap for the years (and changes) to come. But because drawings of digital products are shown on the same surface as the products they represent (and at equal fidelity, if not better), the gap between them can seem much narrower than it really is. All the same constraints and compromises involved in designing a house apply—as does the need for collaboration across disciplines. The sum of these changes made a big impact in how the application looked and felt to consumers.

What to expect with Spectrum 2

Accessibility is an important topic for anyone working in digital and print publishing. InDesign cloud documents can be accessed online or offline directly from within the app, on any device where InDesign is installed. In addition to Text to Image, we’re also introducing a few other innovative and much requested features that will make your experience of using InDesign even better. In InDesign’s Text to Image panel, type a simple text prompt or select one from the sample prompts to generate an image in seconds. To take advantage of this game-changing new generative AI feature in InDesign directly inside the app, you can use either the Contextual Task Bar or the Text to Image panel.

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They range from simple line work to more robust, full-color editorial styles with colors keyed to the brand color of the product they’re supporting. The Brand Design team developed a new toolkit of geometric shapes that can be combined in infinite ways to create illustrations, banners, and other assets. Much has changed since we first implemented Spectrum across Adobe products and experiences in 2013. Adobe Creative Cloud is now multi-platform across web, mobile, desktop, and mixed reality.

Content Strategy

Team members across the Adobe Design organization have been shaping Firefly and Adobe’s approach to generative AI—here's a behind-the-scenes look at their thinking and process. With our vision defined, we were ready to begin building the next phase of Spectrum. Selecting a region changes the language and/or content on Adobe.com. Learn the basics, or refine your skills with tutorials designed to inspire.

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Spectrum 2 will supply specific variants for each, making Adobe tools feel “at home” on the device and platform where you want to use them. When Spectrum was first designed, mobile platforms were evolving rapidly and the user experience from app to app varied wildly between operating systems, so we initially leaned into making Spectrum as consistent as we could across platforms. Today, every platform has strong conventions that we want to follow more closely, so Spectrum 2 needs to supply specific variants for each. Design systems provide the fundamental vision upon which those very principles, components, and patterns are built.

adobe design

We’ve launched Adobe Express, which enables everyone from educators to social influencers to create. And Adobe Document Cloud and Adobe Experience Cloud have both fundamentally changed their products and grown their customer bases. We’re delighted to announce that we have launched the first generative AI feature in Adobe InDesign at Adobe MAX London. As of today, you’re able to use Text to Image (beta), powered by Adobe Firefly, our family of creative generative AI models designed to be safe for commercial use. It kickstarts a new era of creativity in InDesign and designing page layouts both for digital and print publishing will never be the same.

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And with the release of Firefly, powerful generative AI capabilities have transformed workflows across several Adobe applications. In short, we’re serving a much broader audience than we were a decade ago. First it was Schizotype, then Eclectotype, now meet Dave Rowland Type, the foundry whose typefaces will breathe new life into your work.

One of the main opportunities that surfaced during our Spectrum 2 brainstorms was that Adobe experiences could be more expressive and approachable (the work we’d done for Express had already pointed us in that direction). At the same time, we were putting more focus on cross-product workflows, which meant that we would need a unified visual language across all our products. It became clear that we should combine the foundational Spectrum design language with Spectrum for Adobe Express—which is how the Express theme became our starting point for Spectrum 2. We knew that Spectrum wouldn’t feel right in this new context (a creativity tool made for a broad, novice-and-professional audience) so in collaboration with the Express design team, we created a new UI theme. Icons and typography were more friendly, strokes were a bit thicker, colors were brighter, and in general, it was a lot more approachable.

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The Spectrum 2 design for the Adobe Acrobat home page on web provides a flexible and adaptable illustration system across icons, spot illustrations, and banners. It also takes a modular approach to grouping parts of the interface and brings a sense of depth through layered colors and subtle shadows. The first version of Spectrum was minimal, with a gray color palette designed to recede. Spectrum 2 reimagines icons, typography, and more to make the Adobe experience more approachable and bolder in design. One thing that hasn’t improved since the previous generation of Firefly AI is the resolution of the images created. Whether you’re generating images from scratch or generating new backgrounds, the generated image will top out at around 1,500 x 1,500 pixels in size, which could make it difficult to use generated images at full-page size in magazines, for example.

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If the image in which a background is being replaced is larger than 1,500 x 1,500, the generated image will effectively be stretched. Text to Image enables you to generate images with simple text prompts right inside InDesign — within seconds. Just provide a brief description of the image you want to generate, and InDesign will swiftly create multiple variations for you to explore. Try out the variants and select the one that best suits your layout.

The new features come alongside an upgrade to Adobe’s AI engine, now called Firefly Image 3, which the company claims does a much better job of rendering lines and structures, and increases the range of different images that the AI can deliver. Explore the beta app InDesign (beta) is available for testing and feedback. InDesign will automatically append Content Credentials to content that uses Firefly-powered features when exported in PNG or JPG file formats, providing transparency to you and others. Spectrum 2 includes a rebuilt color system, drawing from Adobe’s brand colors.

We adjusted our gray system to provide more contrast and rebuilt our color system to use Adobe’s brand colors, laying the foundation for us to more organically integrate our brand into our product experiences. Spectrum, Adobe’s design system, was introduced over ten years ago. Much has changed since we first implemented it across our products and experiences.

The Spectrum 2 visual design provides greater contrast and readability for icons, text, and components (like buttons and text inputs). In Adobe Photoshop on web, rounded corners on panels and toolbars are paired with rounder and more playful icons that are still crisp, clean, and readily recognizable. Hints of the brand color help with wayfinding for users who switch between multiple apps.

Generative AI will give InDesign users efficiency and innovation in their creative production processes not seen before, and we can’t wait to see what you will create with Text to Image. This long-awaited new feature — which is always up to date with complete fidelity — makes it easy to work seamlessly across devices and collaborate with team members. Access all your files on the go and track the version history to view any revision of your cloud document. Autosave keeps it up to date and makes past versions available at hand. Just like every other generative AI feature powered by Firefly, Text to Image is designed to be safe for commercial use. The current Firefly generative model is trained on a dataset of licensed content, such as Adobe Stock and public domain content where copyright has expired.

He has been integral to the growing immersive entertainment space, both as a creator and a thinker – speaking at conferences around the world. His immersive content credits span the gamut of live-action, CGI, and real-time experiences for clients such as Intel, Adobe, USA Today, Google, GE, Disney, USA Network, Visa, Las Vegas, and many others. Andrew has also directed commercials for Disney, LG, VIZIO, Google, Target, Barco, and M&M’s. He has also done several traditional and VR projects featuring his own narrative and creative development. Adobe launched a limited beta for Firefly this week that showcases how creators of all experiences and skill levels can generate high-quality images and text effects. Learn more about Firefly and sign up to participate in the beta at firefly.adobe.com.

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